Matters of Scale - The American Way of Choice
Number of types of packaged bread available at a Safeway in Lake Ridge, Virginia
Number of those breads containing no hydrogenated fat, diglycerides, or "dough conditioners"
Amount spent by the fast food industry, whose products have been implicated in cancer, on television advertising per year
Amount spent promoting the National Cancer Institute's "Five A Day" program, which encourages the consumption of fruits and vegetables to prevent cancer and other diseases
Number of new models of cars available to suburban residents in 2001
Number of convenient alternatives to the car available to most such residents
Number of U.S. daily newspapers in 2000
Number of companies that control the majority of those newspapers
Number of leisure hours the average American has per week
Number of hours the average American spends watching television per week
Number of "coffee drinks" available at Starbucks, whose stores accommodate a stream of over 5 million customers per week, most of whom hurry in and out
Number of "coffee drinks" available to Jack Kerouac, Allan Ginsberg, William S. Burroughs, and other Beatnik writers as they sat in Greenwich Village coffee houses listening to jazz and talking about art, literature, and life until dawn
Sources: Eric Schossler, Fast Food Nation: The Dark Side of the All-American Meal (Boston: Houghton & Mifflin, 2001), p. 47. Produce for Better Health Foundation, Newark, Delaware, based on a September 1999 figure reported in Advertising Age. Facts About Newspapers 2000, “Number of U.S. Daily Newspapers,” Newspaper Association of America, <www.naa.org/info/facts00/11.html>. Consumer Reports Buying Guide 2001 (New York: Consumers Union, 2001), pp. 147–163. Laurie Garrett, Betrayal of Trust (New York: Hyperion, 2000), p. 353. Roper Starch poll “The American Dream,” <www.roper.com/news/ content/news169.htm>. The World Almanac and Book of Facts 2001 (New Jersey: World Almanac Books, 2001), p. 315. Starbucks website, <www.starbucks.com>, viewed 21 January 2001. Arthur A. Thompson and John E. Gamble, Starbucks Corporation, Starbucks Case Study, <www.mhhe.com/business/management/ thompson/11e/case/starbucks-2.html>, unscientific Worldwatch estimate.