Matters of Scale - Fit for Public Consumption
Amount of money U.S. drug companies spent on marketing in 1999
Amount of money the 12 largest drug companies spent on research and development that year
Amount that BP (formerly British Petroleum) is spending annually to market its new name and its new environmentally friendly image of moving "beyond petroleum"
Amount that BP invests annually in clean energy (solar, wind, etc.) each year
U.S. military sending on the war in Afghanistan
at least $2.5 billion
U.S. government spending on emergency humanitarian aid to Afghanistan
U.S. funding for Plan Colombia, which aims to halt illicit coca production largely through military funding and aerial spraying of herbicides
Share of this funding dedicated to helping Colombian farmers shift to legal crops
Wholesale price, per pill, Bayer Corporation charges for the anthrax-fighting antibiotic Cipro
Approximate price that generic drugmakers say they could profitably charge for making the drug
Sources: Public Citizen report, Analysis of Pharmaceutical Industry Corporate Profits, 1999, 6 October 2000; Dinners On You, All Things Considered, NPR, 23 July 2001; BP Amoco Unveils New Global Brand to Drive Growth, BP Press Release, 24 July 2000; Innovest Strategic Value Advisors, Climate Change and Shareholder Value: Case Study of BP (New York: 2001); War experts: U.S. Campaign Cost-Effective, CNN.com, 14 December 2001; Fighting Terror/Aiding a Nation; U.S. Cost to Rebuild Afghanistan at Issue, The Boston Globe, 9 January 2002; Stepped Up Battle Against Coca Ignites Debate, The Miami Herald, 16 April 2001; Medicine as a Luxury, The American Prospect: Globalism and Poverty supplement, winter 2002.